Everyone's been talking about the 1Malaysia concept. It's a pretty clever branding stunt to supposedly reflect the united front of Malaysians. And perhaps deflect attention from other more important or critical things happening in this beloved country.
Here's another look at the 1Malaysia concept. The "1" there doesn't really stand for "unity." Forget what the advocates say. Look closely. It's just an apt description of the "me first" attitude/mentality of many Malaysians, politicians and mere citizens alike.
It's the me-first attitude in practise when someone drives straight into a parking spot you've been patiently waiting for and gives you a pretend-blur look as though he really hadn't seen you with your blinking lights on!
Or when someone cuts the queue in front of you as you're standing in line to pay for petrol. And when you tell that person off, he turns to you and blames you for leaving a gap in the queue!
Or the countless examples of road bullies loose on our highways.
1Malaysia is just a superficial branding meant to create warm and fuzzy feelings deep in our hearts about Malaysian pride. It's not gonna happen by slapping on a label, and coming up with a logo and a song about it! (Although, Faizal Tahir does a good job of rocking up a patriotic song!)
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